The Campaign Registry requirements

---

As the telecommunications industry faces increasing regulatory scrutiny and the fight against robocalls and spam continues to evolve, businesses that engage in voice calling campaigns must comply with The Campaign Registry (TCR). Established to improve transparency and ensure responsible calling practices, the TCR registration process is mandatory for businesses to continue using A2P (Application-to-Person) messaging and calling services.

To help your business stay compliant and avoid costly penalties, here’s a detailed overview of the TCR registration requirements:

Before registering your campaign, you will need to provide accurate and up-to-date business information, including:

• Legal Business Name: The official name of your company.
• Business Address: Physical and/or mailing address.
• Employer Identification Number (EIN) or Tax Identification Number (TIN): This helps verify your business entity.
• Primary Contact Information: Phone number and email of the individual managing campaign compliance.

Why it’s Important: Having accurate and verifiable business details ensures that your company is legitimate and eligible to register campaigns through TCR. It also helps prevent misuse of the registration system by fraudulent entities.

You must define the use case for the campaign you're registering. TCR requires businesses to specify the nature of the messages or calls being sent. Common use cases include:

• Marketing: Promotional calls or messages about products or services.
• Customer Care: Calls or messages about customer support, billing, or service updates.
• Transactional: Critical notifications (e.g., flight changes, order confirmations).
• Political/Charitable: Campaigns related to politics or charity fundraising.

Why it’s Important: Accurate use case identification ensures that your campaign is categorized correctly, which can affect your registration fees, routing, and message throughput. Misclassifying your use case can lead to delays or rejections.

TCR registration requires businesses to confirm that they:

• Obtain express consent from recipients before initiating contact.
• Provide clear opt-out instructions to recipients, making it easy for them to unsubscribe from further messages or calls.

Why it’s Important: Opt-in and opt-out protocols are central to ensuring compliance with laws such as the Telephone Consumer Protection Act (TCPA) and the TRACED Act. Failure to adhere to these consent and opt-out requirements can lead to fines and legal action.

Businesses need to provide detailed information about the numbers or sender IDs used for A2P messaging. This includes:

• Registered phone numbers: The numbers from which your campaigns will originate.
• Sender ID: The name or number that will appear on recipients’ devices.

Why it’s Important: TCR requires businesses to register each number associated with their A2P campaigns to ensure transparency and avoid number spoofing, which can lead to your messages being flagged as spam.

In some cases, you may be asked to provide sample message content or an overview of your messaging strategy. This helps the registry ensure that your communications are in line with best practices, particularly around the use of language and consumer protections.

Why it’s Important: TCR's review of your message content ensures compliance with industry standards and helps prevent abuse, such as sending unsolicited or misleading messages that could be flagged as spam.

TCR charges a registration fee for each campaign. These fees can vary depending on factors such as the use case, the number of campaigns being registered, and your business’s volume of messaging. In addition, service providers may charge additional fees for compliance services.

Why it’s Important: Proper budgeting for TCR registration fees helps your business plan for ongoing costs and maintain compliance without surprises.

As we move into 2025, the importance of telecommunications compliance has never been greater. The industry continues to evolve with stricter regulations and enforcement designed to prevent fraud, robocalls, and the abuse of messaging systems. Here’s why staying compliant is crucial for your business:

1. Regulatory Penalties: Non-compliance with TCR and other regulations such as the TCPA can lead to steep fines, penalties, and potentially class action lawsuits. These penalties can severely impact your bottom line and damage your company’s reputation.
2. Reputation and Trust: Consumers are becoming increasingly aware of how companies use their data and communicate. Non-compliance can lead to consumer distrust and reduced engagement, ultimately harming your customer relationships.
3. Service Interruptions: Non-compliant campaigns risk being blocked or filtered by telecom providers, resulting in interruptions to your messaging services. This can disrupt business operations and hinder customer communication.
4. Adapting to Changing Laws: As regulations evolve, staying compliant helps you proactively address new legal requirements, ensuring that your business remains competitive and in good standing with regulators.
5. Market Access: As major carriers and telecom networks enforce stricter requirements, registering with TCR ensures continued access to these networks, preventing your messages from being blocked or flagged as spam.

At VoIP Logistics, LLC, we specialize in helping businesses, especially small and mid-sized enterprises, navigate the complex world of telecommunications compliance and data analytics. As a registered Campaign Service Provider (CSP), we provide an end-to-end solution that simplifies the TCR registration process while offering robust analytics to optimize your communications.

Here’s why we are your clear choice for campaign services in 2025:

• Expertise in TCR Registration: With our in-depth knowledge of the TCR process and compliance requirements, we guide your business through every step of registration. From ensuring accurate business information to registering your campaigns with the correct use case, we make the process seamless and stress-free.
• Customized Compliance Solutions: We don’t offer a one-size-fits-all solution. Our team works closely with your business to understand your specific needs and create tailored strategies for staying compliant with TCR and other regulations.
• Advanced Analytics: As a data-driven organization, we help you analyze and optimize your campaigns with our cutting-edge business intelligence tools. Our analytics platform provides valuable insights into campaign performance, audience engagement, and overall ROI.
• Ongoing Support and Consulting: We provide continuous support to ensure that your campaigns remain compliant and optimized, even as industry regulations evolve. Our team is always available to answer questions and offer expert guidance on compliance matters.
• Streamlined Experience: Signing up with us is simple and efficient. Our user-friendly platform makes it easy to register your campaigns, track performance, and manage your communications—without the headaches of manual processes.

Don’t leave your compliance to chance.
Trust VoIP Logistics, LLC to be your Campaign Service Provider, ensuring you meet the ever-evolving regulatory requirements while delivering effective, compliant campaigns that grow your business. Ready to get started? Let us handle the complexities so you can focus on success.
Contact Us Today to learn more or sign up!